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        Photo by Miguel ?. Padri?án from Pexels

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        To succeed with email marketing, you need to work smartly. Just sending out emails to a long list of subscribers won’t get you conversions.

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        Your subscriber list can either make or break your email marketing campaign. So, it’s crucial to invest some time in pruning your list regularly.

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        Did you know that 52% of consumers are likely to switch to another brand if a company doesn’t personalize their communications? Clearly, it’s the age of personalization. It can go a long way in helping you build strong relationships with your customers.

        • Segment your email list.
        • Send automated emails based on audience behavior.
        • Include the recipient’s name in the content and the subject line.
        • Personalize your offers based on genders, age groups, and interests.
        • Offer product recommendations based on previous purchases.
        • Send emails at optimum times.

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        It’s easier to convert leads that are already interested in your product, right? To find engaged prospects, you can use the opt-in or double opt-in techniques for your email marketing campaigns.

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        Believe it or not, many people judge a book by its cover. It can be a major factor that readers consider to form their first impressions.

        • Do not use spammy words in your subject lines. Using phrases like “Work from home” and “Free” can get your emails marked as spam.
        • Place the most important words at the beginning of your subject lines.
        • Instead of using a sentence as your subject line, try to ask a question.

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        We have all abandoned a cart while shopping online at some point of time. Maybe you’re distracted or you want to compare prices of the product before you make a purchase.

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        When it comes to boosting conversions and revenue, email marketing has a lot to offer. With the tips mentioned above, you’re on your way to finding success with email marketing. The key to succeeding at it is to understand your target audience and cater your messages to meet their needs.

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        Shane Barker

        Written by

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        ART + marketing

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        Shane Barker

        Written by

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        燕窝牌子

        ART + marketing

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